In time of crisis it’s normal to ask the question “is investing in Tuscany still a good idea?”
Indeed it is and this for the following reasons:
When people hear the word Tuscany they immediately think about
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The art cities Florence, Siena, Pisa, …
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The splendid beaches and coasts (a total of 633 km) such as Le cinque terre, Elba, Forte dei Marmi
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The beautiful rural country zones like the Chianti, Montepulciano, …
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The natural wellness centers such as Saturnia, Rapolano terme,
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The plenty events during the summer with wine festivals, sagre, live music, …
Finding a person who isn’t in love with Tuscany is hard to find.
12.000 hotels, 40 million tourists every year
Do you know that there are about 12.000 hotels, campings, B&B, farm holidays (agriturismo) only in Tuscany. These structures give work to 70.000 persons, even to 131.000 persons if you include the restaurants.
Tuscany has more than 6.500 restaurants, pizzeria; 50 ski structures; 17 golf circuits; 39 wellness centers.
Every year more than 40 million tourists are traveling in Tuscany: This number is more or less stable because Tuscany has reached the maximum number for hotels, campings, … Have you ever tried to book your summer holiday in Tuscany some months before leaving. Hard to find some room free isn’t it? Tourism is and will always be the main activity for Tuscany.
There are some places where, from June to September, you see more tourists than Italians. Have you ever heard of the Dutch invasion on the camping of Figline Valdarno?
Investing in tourism
My experience have learned me that the best investment you can make is investing in tourism, in no other region of Italy you have 12.000 holiday accommodations and every year 40 million of tourists. However these amazing numbers, there are still a lot of palaces, farm houses, small towns (borghi) that have an enormous potential to be transformed in accommodation. It’s true that not everyone has the possibility to purchase these properties but for those who have the money this is an excellent investment.
Also the Tuscan region offers a lot of incentives for the tourism and there are also the 36% and 55% tax benefits for renovation works.
Those who have invested
To finish here is a short list of some famous persons and companies that invested in tourism in Tuscany
Sting – Figline Valdarno
Belgium minister – Gaiole in Chianti
British minister – Castelnuovo Berardenga
Ferragamo – Borgo il Borro
Leonardo Pieraccioni – Florence
Deutsche Bank – Castelnuovo Berardenga
Antonio Banderas
Gerry Rafferty – Grosseto
Some Belgians that I know personally